The Benefits of Personal Brand Photography

I’m a Minnesota based personal brand photographer, that started into this niche, after hearing entrepreneurs and influencers constantly struggling with wasting tons of time trying to find content for their social media platforms that would consistently portray their brand and connect with their ideal clients.

Are you struggling with finding a way to set yourself apart from all the other businesses out there that are doing something similar to you? Are you at the point in your business that you have more money than time?

These are common issues I kept hearing. You want to up your marketing game, but you don’t have the time, since you’re wearing most, if not all, the hats in your business.

You know that you are the face of your company and it’s important to get your face in front of your audience to build trust, credibility, and show authenticity, but those cellphone photos and staged headshots just aren’t setting you apart anymore.

Did you know that it takes an average of 30 minutes each day (over 4 weeks a year) of time to plan a photo, take a photo, edit the photo, and crop/format it to fit the platform being used???

What’s Personal Brand Photography?

It’s turning your unique story into successful visual marketing.

These aren’t just headshots. Gone are those days! These are photos that capture the uncommon commonality that you share with your ideal clients. The heart and soul of who you are and what your business really is.

These photos are used everywhere you display your brand, social media platforms, websites, emails, blogs, brochures, etc…

Think of Apple, you see that Apple symbol and instantly know that the product is an Apple product.

Personal branding is like that, but on a smaller more personal level.

Why Personal Brand, not just headshots or Commercial Photography?

Who else loves a good story? If you’ve ever read “Building a StoryBrand: Clarify Your Message so Customers Will Listen”, by Donald Miller, you know that people are either thinking of their own story or someone else’s.

How will we catch someone’s short-lived attention if we don’t invite them into our story?

A story session is photographs of you, your services, your company, your products, and the things that make you unique. This is what builds that trust the second a person lands on your social media site or website.

How Often Do I Need these Sessions?

This really depends on your needs and the needs of your business, but if you are wanting to consistently share your brand through visual imagery on your social media platforms, you will need a steady stream of ready-to-go images that you can just upload each day.

By choosing quarterly sessions, you’ll be supplied with fresh marketing images for a full 3-months at a time, but for you it could be that you need something on a monthly basis or maybe only once or twice a year.

Quarterly sessions are popular, so they can show what they offer during that time of the year and have images that aren’t full of snow in the middle of the hot summer.

Each season brings something new and you want to share that in your images.

Remember it is about connecting to your ideal clients, so it’s important to have current, fresh imagery of your story for them to stay engaged with you.

How Do the Sessions Work?

It’s a seamless process and will save you HOURS of time each month!

We schedule a planning session about a month prior to your first story session and I help you figure out the exact timeline and details for all the photos you’ll be wanting for that month.

I come to whatever location you want to use to tell your story the best, whether you are here in Minnesota, or across the country.

I can reserve up to a full day for your session. It can be a really quick session if you have one story you want to capture or we can utilize the full day if you have multiple themes/stories for that session that require a lot more time.

Each session gets faster and faster typically, because we start to learn more about each other as we work together and we figure out a routine for the sessions that works the best.

What Exactly is Included?

My Personal Branding Photography Sessions include a consultation to see if we are the right fit for each other, the planning session, the actual story session day, and the amount of images you picked that are curated and formatted for your marketing platforms, along with the full commercial usage license.

I offer a “New Client” package for each of my new clients to use me one time, before starting a recurring client contract. This allows you to see if I work well with you and gives you a good idea on how often you’d like to have your recurring sessions.

Does this Sound like Something that would Benefit You and Your business?

Click on the link below to learn more about what I offer! I would love to get to know you and your brand!